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Atomic London
Brief : Develop a brand for Atomic London Artists Management and their online music community - Livemusic.fm
Overview : Livemusic.fm brand was very straightforward and inherited general music/urban styles, and thus was developed fairly quickly. The Atomic ident proved more challenging as it needed to convey both corporate acumen BUT still show that it's roots were steeped in the music industry. Thus the brief turned out to really be the elusive "corporate but cool" mandate that is so dreaded by designers ... The brief also included developing five idents for the Atomic stable of unsigned bands!
Results : The brand and ident were incorporated in the new Atomic London website and a set of stationery was developed including letterheaded paper, compliment slips and business cards (featuring some spot UV thermography)> The ident was also developed on some physical signage for the office in Covent Garden.
Credits : Senior Designer