image
image
Click image to view Fullscreen gallery
Youchef Concept
Brief : A concept for an online 'Advertainment' feature centred around cooking.
Overview : The concept was to have a 'Grand chef' present a challenge each week to online food enthusiasts - and thereby encourage the users to upload clips of themselves cooking. Other users could vote and comment on style & recipes - thus creating a winner each month. The 'masterchef' would invite monthly winners to join them in filming in a variety of kitchens, and also a 'Grand Finale'. All segments would be delivered first online, with a view to broadcasting the grand finale as a simulcast on a digital TV channel.
Results : This concept is under development pending securing the 'Grand Chef'.
Credits : Creative Director / Senior Creative