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Shift "Art of Conversation" - Digital Industry Publication
A marketing concept to stimulate conversation and discussion with Shift New Zealand's client base - the fold-out poster/magazines included articles on the latest digital projects executed by Shift, opinions on technologies and other digital industry trends, and some editorial on general industry topics - such as digital branding, information architecture and user experience design.
The layouts were marked-up in illustrator and featured articles on one side, and a poster on the other - for example the second issue featured a poster outlining User Research and Experience Design techniques for World Usability Day.
The magazines were printed on off-set litho presses and folded intoa unique 10" SQUARE format so that they would stand out on clients desks. Designs were contemporary, urban and influenced by the latest digital work being produced by Shift. The magazines were sent out to a core client base of over 1200 contacts in New Zealand and Australia.