Fashion
Most of the work undertaken in the fashion sector, has been predominatly in art-direction and production of imagery and graphic collateral for packaging, business cards, swing-tags and photography.
Both Glass Boutique and Aquamerino have needed considerable work in developing a visual style both online and offline - and in the case of Glass Boutique, one-off T-Shirt designs to kick-start the first Summer T-Shirt Competition have needed to be part of the package!
The brands are about as different as you could hope to have - one being aimed at 35-50 year old affluent 'Cafe Culture, Yachting and Aprés Ski' ABC1s, the other aimed at 18-35 ABC1C2DE audience interested in alternative fashion, live music and urban styles.
Photography for both brands has been an important part of developing the style and presence of the brand, and knowledge of photography and 'magazine' styles has been invaluable.
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