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Exemplas Website
Brief: Exemplas are a quasi-governmental non-profit distribution organisation. They have a vast and deep fund of expertise in a range of disciplines that enhance performance and influence success of businesses. These include corporate development, leadership, skills and training, change management, enterprise, and diversity. Their prime requirement was interpretation of their new brand in a digital environment and to update the online offerings inline with the re-branding. A high-end Windows-based content management solution was needed as there were a large number of online resources that clients were given access to, as part of the Exemplas offering.
Overview: A clean, simple design layout was produced and the new offline brand incoporated through the fabric of the digital designs, including a cool blue palette with contemporary design flourishes, gradients and way-finding devices.
A .Net Content management System (EPiServer) was implemented with additional attention being paid to the document management repositories and how the user could search and filter through the copious resources on hand. The digital branding phase involved art directing a new set of photographic images for use throughout the site.
Simplifying a complex business model and presenting it as a clear and usable information architecture, the site took an established not-for-profit business consultancy and positioned them to be accessible to their primarily business targeted audience.
Result: The site was launched in May 2008 and has performed well for the Exemplas audience - including NGOs, governmental bodies and the numerous Exemplas commercial clients.
Credits: Senior Designer / Creative Director