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Quintain Estates
Brief : Design and execute a website for the new re-branded Quintain estates and produce a series of motion graphics clips which would promote 3 key developments in and around London.
Overview : The new brand was taken and an e-branding exercise was undertaken to produce a digital branding book as much of the imagery, palettes and ident variants needed some thought to work consistently in a digital environment.
Subsequently designs were developed which echoed the richness and quirkiness of the new brand, using rich saturated palettes, colour gradients, layer accents and a whole host of elegant flourishes to bring the brand alive online. Three different colour schemes were developed for use on the website and the mid-term plan is to allow the client to be able to change colour schemes in the DRUPAL-based CMS (via switchable CSS style sheets).
A variety of multimedia footage was animated in After FX and outputted as a Flash video file to enable the content to be embedded directly into the webpages themselves - a seamless AV experience for the user. These were integrated into the landing pages (using some complex javascript to expand the headers to display the 'letterbox' videos). All in all a series of four different sequences were developed for use in the home page and subsequent landing pages.
Results :The site was launched in August 2008 and has been well-received by both internal staff and shareholders. The property developments in Greenwich, Wembley and the Midlands continue apace and plans are afoot for some updated motion gfx content and to broaden the range of switchable colour options to keep the site fresh and constantly developing.
Credits : Creative Director