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Berkshire Healthcare Foundation Trust & "Don't Keep It To Yourself"
Brief : A series of workshops to develop and enhance the online identity of Berkshire Healthcare Foundation Trust, and to develop a campaign to drive membership.
Overview : Following the output from the workshops, the main site was delivered in conjunction with an in-house technical partner. Features and functional aspects were prioritised and identified at a creative development/strategy workshop as well as developing editorial content, navigational design and visual look and feel.
In addition it was decided, from the user profiling, that the campaign site needed to promote the benefits of membership to BHFT and thus grow the membership base - one of the KPIs for BHFT - would be launched on World Mental Health Day (10th October 2008).
"Don't Keep it To Yourself" was developed as a campaign creative theme, and the microsite encouraged users (of the website and services) to share their mental health stories and experiences.
In addition to the digital component, a printed postcard element was designed and produced to be handed out on World Mental Health Day throughout towns in Berkshire, and also sent out with newsletters and posted in surgeries throughout Berkshire.
Results : Released in October 2008
Credits : Creative Director / Copywriting