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Freshminds Recruitment
Brief: FreshMinds is about fresh thinking. FreshMinds Research, helps clients understand their markets and delivers evidence and insight, thus improving decision making. FreshMinds Talent, the recruitment arm helps clients find outstanding executives, outstanding graduates and interim consultants.
Freshminds needed a three-section website for their clients, that allowed user logins and extranet facilities. A simple CMS was a prime requirement to enable ease of updating.
Overview: Drupal was chosen as the LINUS based CMS and a simple, clean layout design was iterated to enable ease of updating both content and eye-catching imagery. A new photo-shoot was art directed with the emphasis being on flair, fun and flamboyance - all qualities that Freshminds advocates in their candidates.
Result: The layout designs and colourways were flexible enough to accommodate the 3-department requirement of the brief; whilst the photo-shoot provided many attention grabbing, versatile images. The models were in the main Freshminds staff and reflected a greater part of the company's dynamic, youth and vitality. The site has been a great success and given Freshminds the flexibility they were requiring across their three departments.
The imagery is easy to refresh and the Drupal CMS has given Freshminds the ability to keep the site up-to-date with new research positions, permanent jobs and keep the talent "pool of fresh minds" similarly up to date.
Credits: Senior Designer / Creative Director