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InCreation
Brief: Develop a digital 'show-room' for a small business which designs and builds bespoke kitchens, bathrooms and bedrooms.
Overview: The main aim of this project was to develop a website design layout that oozed sophistication, class, luxury and craftsmanship. Rich colour palettes were developed to give the imagery and page content as much impact as possible and some innovative in-page Flash galleries were developed to best show-case the impressive range of design and execution offered by the bespoke property enhancement specialists.
In addition extensive use of Flash and Shadowbox techniques was developed for lower level detail pages to continue the use of high-quality images and related content.
Elegant and fluid navigation was also refined and developed during the course of the project to best lead prospetive customers through the range of options and services available from InCreation. This last was crucial to entice prospective clients to make an enquiry that could be followed up in a personal design consultation by one of the interior design staff at InCreation.
Result: The site launched in early 2008 and has managed to act as the 'digital showroom' for InCreation - who have no other way of marketing their services, and thus are totally reliant on the efficacy of the online showroom and how many customer enquiries the website can deliver.
Credits: Senior Designer / Creative Director