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Air New Zealand
Brief : Air New Zealand were looking to update their online offerings, streamline the navigation of their site, and improve the usability of the online booking engines. The client questioned, and asked to review, the incorporation of the offline branding 'wing-system'.
Overview : A clean, super-swiss approach to the design was developed that, after much review and discussion, retained the 'wing-system' of the offline brand collateral. In addition, much work was done to streamline the navigation, and thus make the user interface and wayfinding more intuitive.
Best practice user interface design techniques and heuristic rules were used to augment the user experience of using the booking & enquiry engines. The designs were developed both for an internal domestic New Zealand audience (flying out of New Zealand primarily to destinations such as Austrailia and Fiji) and also flying to New Zealand from European, Asian and Australasian points of origin.
The newzealand.com tourist promotional materials, such as the 100% Pure NZ TV campaign, were also integrated into the marketing mix to promote New Zealand as a destination.
Results : This was pitch work and the designs were not chosen in the end by the client who decided instead to drop the signature 'wing-system' of the Air NZ offline brand. Furthermore, an integrated approach to using the newzealand.com rich media collateral was dropped and a bespoke Air New Zealand rich media collateral was developed - centred around the luxury 'sleeping compartments' developed for the Trans-Pacific flights from Los Angeles.
The site launched in September 2005.
Credits : Senior Designer / Brand Strategist