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My Post Office
Brief: To develop a strategy looking at the viability of expanding the My Post Office offering into a media portal - along the lines of Virgin or similar broadband and media services provider.
Overview: A strategic consultation run over 10 weeks to produce a vision for the design, development, and commercial viability of the My Post Office Customer Portal. Developed with the BT team (who were implementing the Self-Service areas for broadband users) and the Royal Mail Group in-house team.
The strategy was split into two deliverables. The first was a full account of the audience and competitive research positioning the portal in a niche market. The result was a fully researched list of products, services, partners and advertising models that were proposed to support the offering. These were heavily influenced by a piece of user research into the four identified audience demographics (3 of which covered older, less targeted user groups)
The second document was essentially a brief, with a roadmap for the design and development of the portal which supported the business plan and was used to present to the Post Office Board.
Result:The project is under review and at this juncture a small-scale re-design of the existing access portal (to the Self-Service area) has been implemented.
Credits: Senior Strategist / Creative Director